About Us
WHAT WE DO
A STRATEGIC LANGUAGE / COMMUNICATION INSTITUTE
A MOVEMENT
A REVOLUTION
A CLEARINGHOUSE FOR PROGRESSIVE KEY LANGUAGE
THE KEEPER, GUARDIAN OF THE PROGRESSIVE MORAL BRAND
MORAL BRANDING
MORAL FRAMING
KEY LANGUAGE GENERATION
METAPHORS
STORYTELLING
LANGUAGE DISSEMINATION
KEY LANGUAGE CLEARINGHOUSE
TRAINING
COACHING
COGNITIVE SCIENCE
NEUROSCIENCE
MEDIA MONITORING
LINGUISTIC PREEMPTION
EMPATHY LOBBY
WHY WE DO IT
Why bother? Why get involved? you might ask ... so many good solutions out there. It's because strategic language/communication and moral branding are crucial to help greater-good advocates win. When we improve the way we communicate, Democratic moral clarity will overcome a morally bankrupt GOP bent on destroying this great nation. Moral Force For Good (MFFG) wants to help spread a sense of the greater good, the one our Founding Fathers fought for and willed us. Care for the greater good and the pursuit of a more perfect union is our foundation and our social glue. It's what makes us Americans. It's that sense that we're all in it together, that we rise and fall through good and bad specially when our democracy is at stake. We, greater good advocates, need a well recognized moral brand! It's long overdue. That's what MFFG is about. Jane Blow in Kansas should not hesitate when asked what progressives and Dems stand for. It should be crystal clear. MFFG is here to set the record straight on moral perception. We'll be part of a coalition working hard to revamp the way progressives, greater-good advocates, Democrats communicate and connect with the American people.
OUR VALUES
Every one in this great nation will eventually know that progressives and Democrats stand for the greater good; for social responsibility; for a resilient, empathetic society; for inclusive prosperity; as well as the right to life of ALL Americans. As George Lakoff, PhD, puts it, all politics is moral and 95% of decisions are made unconsciously. These two facts guide much of our work. In addition to being a strategic language/communication institute, a keeper of the moral brand for progressives, Democrats, greater-good advocates. a movement and a revolution, Moral Force For Good will strive to serve as an empathy lobby at our nation's capital.